During the mid-season premiere of “Empire” Wednesday night, Pantene aired a commercial dedicated to its Gold Series, the new line of cleansing, conditioning, and styling products created specifically for African American hair.
The commercial was a celebration of the many ways Black women wear their hair — textured fros, natural updos, locked, braided, long and wavy, straight — with an emphasis on priding onse’s self on having strong, healthy hair, not following a certain aesthetic we’ve been taught is “good” or better.
Pantene Celebrity Stylist Chuck Amos created all of the intricate styles in the commercial which features Singer, songwriter and model Demi Grace, and he told us how to recreate two looks from the video that we love in particular: The Tribal Style updo and the Golden Nefertiti, inspired by the shape of the crown of the Egyptian Queen. Here are the quick step-by-step guides.
The Tribal Style
- Using the Pantene Gold Series Hydrating Butter Crème, cornrow the hair from the crown to the front-center.
- Then, split the cornrow in two and continue to cornrow both strands down the sides of the temples to the top of the ears and then back around to the middle-back of the head.
- Smooth out the rest of the front of the hair with Pantene Gold Series Hydrating Butter Crème and flat iron.
- Then, use Pantene Gold Series Intense Hydrating Oil allover hair and heat style the hair in the back to loosen it so that it flows freely and to give it movement.
- Finish the look by teasing the roots to it more fullness in the back.
The Golden Nefertiti
- Begin by using the Pantene Gold Series Leave-On Detangling Milk to loosen up the curls on top of the head as you pile them up; tease the hair to make a base for volume and drama.
- Then, use the Pantene Gold Series Butter Crème to help heat style some of the curls and give them definition.
- Crisscross a gold elastic cord, back-and-forth to hone in on the “Nefertiti” shape.
- Complete the look by smoothing out the edges with more Pantene Gold Series Hydrating Butter Crème.
Check my review of the new Gold Series collection with styling by Chuck Amos here.
The post How To Recreate These Gorgeous Hairstyles From The New Pantene Gold Series Commercial appeared first on MadameNoire.